I am writing this from a blogging workshop at the moment, I have joined up for this workshop as I have always read blogs since they started gaining popularity on the Internet, and occasionally comment upon several. I have often considered starting a blog but have always put it off – usually through not knowing what I could regularly write about or how to manage public comments that are visible to all (and archived + indexed by search engines for the world to see).
I have also regularly installed a variety of blog software onto some of my customers sites, including custom modifications, and through this workshop hope to gain further insight into what my customers are using their blogs for so that they can be assisted further and better in the future.
I believe a blog will add value to some new brands and concepts that I am in the process of developing and revitalise current online brands that have fallen in search engine rankings over the years online. (Although you can still find things dating back to around 1994 relating to me and my brands if you look hard enough in the right places!)
A blog could also be used as a sounding board for customers to feedback regarding new products and issues that are encountered in both old and new products.
Admittedly, I still do not know what I will write about – however at the time of writing, the workshop is yet to start and a part of why I am here is for inspiration!